Do You Have Progress Bias?


Do You Have Progress Bias? By Ryan Halvorson Sometimes, we think we put out more effort than we actually do.   Toward the end of last year, several research scientists from the Mays Business School at Texas A&M got together to talk about goal-setting. Specifically, they wanted to learn about consumers and their tactics to achieve a variety of goals, like saving for a big purchase or losing weight. The scientists also wanted to know how accurately people monitor and...

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